Paid search is when you run a campaign with an already successful search engine like Google, Bing,Facebook, Yahoo etc to increase your website or blog views while SEO is when you optimize your website or blog for the search engines to crawl and index it. Most people don’t believe in paid search
campaign but I tell you that paid search can do a whole lot of wonders to your blog or website. Although a good SEO strategy is necessary to run a successful blog or website but the following reasons would convince you on why you should run a paid search either with Adwords or Bing, Yahoo, Facebook and all other successful SEO strategy websites;
Earn Twice the Visibility
Ability to get to the first page of the search engines is a good thing but with paid search you double or even triple your blog or site visibility. You have more advantage over your competitors ranking for a particular keyword
Organic Rankings Are Unpredictable
One may be on the first page of Google through Organic rankings for certain keywords and the next day the same blog or website is less seen or completely off from search engine due to one Google algorithm or the other. Organic search can never be predicted but with paid search with Google or any other search engines, your blog or website views is bound to be consistent and your ad would rank even with a little budget and the right keywords.
Increase Click-Through Rate
With a search campaign, the clicks to your website or blogs are increased and this means more traffic to your blog or website
Increase Probability of Conversion
The more visitors visit your blog or website, the more your blog conversion rate increases when you run a paid search campaign as well as a good SEO strategy together.